Our own DSP
Our own DSP, not a resold one.
The programmatic advertising platform that answers the phone
Intelligent advertising. Unrivaled results. Genius Monkey is the AI-driven programmatic platform with Human Oversight®. One layer sits over 30+ demand-side platforms and makes them bid against each other for every impression you buy. Pixel Monkey then tracks what every person did next, across every screen, so budget follows real outcomes instead of last clicks. And when you call, a person who knows your account picks up.
The platform
What a programmatic advertising platform does
A programmatic advertising platform buys digital ad space automatically, bidding on individual impressions in real time based on who is likely to convert. Genius Monkey operates its own platform as a single decisioning layer over 30+ DSPs, buys across display, video, CTV, audio, native, and digital out-of-home from one campaign, and measures every impression through to the sale.
Real-time tuning
Algorithms shift spend between DSPs while campaigns run.
Human oversight
A human watches everything it does.
Live reporting
You're watching it happen.
The industries
The problem with digital advertising
Your customers don't convert the way your reports say they do. Most platforms grade themselves on the click. The click is the rarest event in marketing, and the last click tells you almost nothing about what drove the sale. - About 1% of consumers ever click an ad at all. - It takes 28 or more brand interactions before a consumer is comfortable converting. - 66.6% of tracked conversions happen more than 90 days after the first touch, and 54% take 50 or more touches. If your attribution window is seven days, you are optimizing blind. Every number above comes from live client data on our platform.
Independent attribution
Two unfair advantages
Advantage 01. The Buy. They buy through one DSP. We make 30+ fight for it.
Other programmatic platforms sell you one DSP at one price. Omni Monkey, our decision engine, puts every dollar of your budget into a live auction across 30+ demand-side platforms and exchanges. The same impression can cost $2.79 on one DSP and $6.01 on another. The lowest verified price wins the dollar. Rebalanced daily. Winners gain budget. Losers get cut. Clients average 1.5x to 5x return on ad spend after 90 days, when every DSP has to earn the budget. Independent supply-chain studies found only about half of programmatic spend reaches working media. Ours is all-inclusive, so the auction and platform fees are our problem, not yours.
Advantage 02. The Proof. The ad industry grades its own homework. We built the proctor.
Walled gardens count a view as a win. Last-click hands all the credit to the final touch. Pixel Monkey, invented in 2016 as the industry's first full programmatic attribution and performance tracking system, records every impression, every click, and every visit, then shows exactly which touches earned the conversion. Credit for the 99% who never click. Real observed data, not modeled estimates. Impression-level view-through attribution across a 120-day window. Fully visible in Google Analytics, and compatible with Triple Whale, Northbeam, Hyros, and Wicked Reports.
Prove
Tie media exposure to the conversion that mattered to the business.
Buy. Measure. Optimize. Repeat.
Omni Monkey makes every channel bid for each impression. Pixel Monkey verifies what every consumer did next and feeds conversions, cost per acquisition, and return on ad spend straight back into the engine. Converting paths earn more budget. Dead paths get cut. The next impression is smarter than the last, every day the campaign runs.
Loop
Every Step Feeds the Next
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Capabilities
What you get
Filter by channel and capability to explore our programmatic toolset.
170+ partners. Zero bias.
Because we're media-agnostic, every data provider, exchange, and measurement partner is on the table, and none of them gets preferential treatment over your performance. 30+ DSPs and exchanges, 40+ data partners, and the leading measurement and reporting integrations, from one platform we own and operate.
From a country to a customer
Targeting narrows from a whole country to the moments and places that matter. Sites visited, including your competitors'. Offline buying and social patterns. Geography down to the ZIP, the neighborhood, and venue proximity. Households receiving competitor offers. Searched keywords. Your own first-party data, onboarded and activated across every channel, with deterministic signals for accuracy and probabilistic modeling for scale. Never dependent on cookies alone.
One buyer across every screen
Phone at lunch, laptop at work, TV at 10pm. The platform treats that as one person with one attribution thread, not three strangers you pay for three times.
Attribution from first impression to conversion
Pixel Monkey, the industry's first full programmatic attribution and performance tracking system, follows the path from the first ad served to the form fill, the call, or the purchase, across devices. Impression tracking, not just click tracking.
Optimization while the campaign runs
Omni Monkey, our optimization engine, moves bids and budget toward what is converting every day the campaign is live. Monthly reviews are where budgets go to die. Ours moves daily.
Verified before it's counted
Our own anomaly filter with human review, then third-party verification from DoubleVerify, Comscore, and Nielsen before an impression is credited. Genius Monkey is a certified member of the Trustworthy Accountability Group.
Quants with Human Oversight®
Automation moves fast. Accountability stays human. Campaign managers set the strategy, watch what the machine is learning, and tell you plainly when a channel isn't earning its budget. The dashboard is yours from day one, on desktop and in the Mobile Dashboard app, and so is their phone number.
The structural difference
Managed platform or self-serve DSP
| | Self-serve DSP | Genius Monkey | | --- | --- | --- | | Who runs campaigns | Your team, after training | Our experts, with you | | Optimization | When someone has time | Continuous, platform plus human | | Reporting | Whatever you build | Attribution from impression to conversion, Google Analytics integrated | | DSPs competing for your budget | 1 | 30+ | | View-through attribution | Self-graded | Impression-level, 120-day | | Creative | Yours to solve | Included | | What you pay | Seat license, platform percentage, your own hours | Pay per click on display and video, CPM on CTV, audio, and DOOH, all-inclusive, no long-term contract | With self-serve, the software is the product and the outcomes are your problem. With Genius Monkey, the outcomes are the product.
The industries
Proof
onsemi, a Fortune 500 semiconductor company, arrived paying $2,000 per conversion. First month with us, $8.40. Two years in, $0.92, with Genius Monkey driving 23.15% of their conversions. Country Thunder put $1 in and got $230 of ticket sales back, a 2300% return on ad spend, and 43% of those buyers were new to the festival. Cenvar Roofing grew website leads 44% in 45 days and gross billing 30% in a year, and one report traced 57 interactions back to a single Genius Monkey ad.
The difference
What it costs
Published, all-inclusive, no long-term contracts. Display and online video are pay per engagement. You don't pay for impressions, you pay when someone clicks or watches, and it works out to $0.80 to $1.40 per display click and $3.50 to $6 effective CPM. CTV, audio, and digital out-of-home are priced on CPM, $20 to $65 for OTT and CTV, a flat $60 for In-Play, and $24 to $33 for audio. The platform, the team, the optimization, and the reporting are in the rate.
Published effective CPMs
PUBLIC
Display$2–$4CPM
Video$10–$22CPM
OTT / CTV$25–$40CPM
All-inclusive. No long-term contracts. Ask your current vendor to do the same and watch how fast the subject changes.
See published rates ↗Questions buyers ask
Everything you need to know about our technology, pricing transparency, and onboarding.
A programmatic advertising platform automates the buying of digital ad space through real-time bidding and audience data. You set the goal and the budget. The platform buys the impressions most likely to convert across display, video, CTV, audio, native, and DOOH, and reports what each one produced.
Yes. Genius Monkey owns and operates its own demand-side platform and buys through 30+ DSPs, exchanges, and first-party networks from a single campaign. That removes a layer of markup and a layer of mystery from your reporting.
With self-serve, your team runs the campaigns and handles the troubleshooting. With Genius Monkey, campaign managers do that work on technology they built, and you keep full dashboard access. Same visibility, none of the second job.
Two ways. Our own anomaly filter with human oversight catches what looks wrong, and third-party verification from DoubleVerify, Comscore, and Nielsen confirms real people saw real ads before an impression is credited. Genius Monkey is TAG certified.
Two ways, both all-inclusive. Display and online video are pay per engagement, so impressions are free until someone clicks or watches. CTV, OTT, audio, and DOOH are priced per thousand impressions. No setup fees, no management fees, no long-term contracts.
You watch it in the dashboard. Spend, placements, conversions by type and device, and a Google Analytics integration so you can check our numbers against a source we don’t control. onsemi used that reporting to watch cost per conversion fall from $2,000 to under $1.
27 published case studies
See it with your numbers in it
Start with a free market assessment and competitor conquest insights. A campaign manager walks you through the platform live, with campaigns like yours on the screen and the actual costs next to them. Results ladder: traffic in days, return-on-ad-spend signals at 30, full performance at 90 and beyond. If programmatic isn't the right tool for your goal, they'll say so.